Define
Establish customer, brand DNA, categories, price architecture, season and product requirements.
CASE STUDY · AI-ASSISTED COLLECTION DEVELOPMENT
A practical framework for using AI across an apparel collection while keeping creative direction, garment construction, fit, specifications, and product judgment in the hands of an experienced designer.
PROCESS
Establish customer, brand DNA, categories, price architecture, season and product requirements.
Use AI to accelerate research synthesis, concept territories and visual exploration while editing against the brief.
Translate direction into a coordinated assortment with silhouettes, color, fabric, graphics and product relationships.
Create presentation imagery and product visualization to communicate intent and accelerate decisions.
Apply apparel construction knowledge to technical flats, stitch callouts, placements, specifications and bills of materials.
DIRECT-HIRE DESIGN EXERCISE
A proposed adult, youth and footwear capsule developed for a direct-hire position. It was an independent hiring exercise, not freelance or commissioned work for MRBEAST.
AI was used for visual concepts and presentation imagery under my creative direction. Technical development was grounded in my apparel construction and product-development experience.

SELECT PROJECTS · CONSULTING · LEADERSHIP
New York City