NEW YORK · MENSWEAR · CONTEMPORARY AMERICAN SPORTSWEAR

Menswear Design Director.

New York City–based design director with 15+ years of experience building contemporary menswear collections through concept, color, fabric, fit, technical execution, and final product.

Selected work

Contemporary American sportswear concept board featuring utility outerwear, washed canvas, plaid, and layered menswear

SEASONAL DIRECTION · CONTEMPORARY AMERICANA

Workwear utility, refined through a modern sportswear lens.

Material, color, proportion, and styling studies exploring washed canvas, broken-in leather, brushed plaid, functional layering, and relaxed tailoring.

Contemporary Americana concept board in tobacco, khaki, rust, and red — 01 · Washed canvas and warm utility color

Refined menswear concept board with leather, navy, blue, plaid, and technical layers — 02 · Refined layers and material contrast

American sportswear concept board with olive utility clothing, plaid, and relaxed outerwear — 03 · Modern field utility and relaxed proportion

SELECTED EXPERIENCE

SELECTED WORK

Product, story, execution.

From first tear sheet to final fit.

Creative direction backed by product discipline.

Concept & seasonal directionCollection architectureColor & fabric directionApparel & accessoriesFootwear collaborationsTechnical development

01Menswear Design DirectorDesign direction, collection development and product execution → 02Fashion Design ConsultingProject-based and fractional apparel design support → 03AI-Supported Design ProcessSelective use of AI within a product-led workflow →

DESIGN PROCESS

Product knowledge first. New tools where they add value.

I selectively use AI for research, concept visualization, and presentation development while keeping design judgment, construction knowledge, fit, specifications, and production decisions grounded in hands-on apparel experience.

FEATURED DESIGN EXERCISE · AI-SUPPORTED VISUALIZATION

MRBEAST “BEAST WORLD”

A proposed adult, youth, and footwear capsule developed for a direct-hire position. This was an independent hiring exercise and was not freelance or commissioned work for MRBEAST.

The visual concepts and presentation imagery were created with AI under my creative direction. Technical flats, construction details, stitch callouts, placements, specifications, and bills of materials were developed using my apparel construction and product-development knowledge.

MRBEAST Beast World adult and youth capsule concept developed by Ben Hoang using AI

Scope

Creative direction, adult and youth apparel, footwear collaboration concept, graphics, presentation, and technical packs

Method

AI-assisted concept visualization paired with apparel construction, specification, and product-development expertise

Status

Independent direct-hire design exercise; not commissioned, endorsed, or produced by MRBEAST

Adult Beast World capsule styling concept — Adult collection

Youth Beast World capsule styling concept — Youth collection

Beast World footwear collaboration concept — Footwear concept

Technical CAD for Beast World hoodie — Technical CAD

Apparel stitch construction callouts — Construction callouts

Apparel bill of materials — Bill of materials

Full Beast World capsule assortment — Collection architecture

PROFILE

Ben Hoang is a New York–based menswear design director and fashion design consultant.

His career spans Madewell, Awake NY, Kith, and J.Crew, with work across outerwear, woven tops and bottoms, cut-and-sew, knitwear, tailoring, accessories, and footwear.

His work connects seasonal concept, color, material, silhouette, construction, and merchandising into complete product stories with a clear point of view.

His experience includes collaborative projects spanning Carhartt WIP, Fear of God, Denim Tears, Union LA, OAMC, Champion, Russell Athletic, Nanamica, Mastermind Japan, and Versace, plus licensed projects including Coca-Cola, Disney, The Simpsons, Formula 1, and Star Wars.

Footwear partners include Nike, Jordan, Adidas, ASICS, New Balance, Converse, Vans, Birkenstock, Dr. Martens, and Crocs.

SELECT PROJECTS · CONSULTING · LEADERSHIP

Menswear design direction and product consulting.

HOANGBENHOANG@GMAIL.COM ↗

New York City