:root{--ink:#111;--paper:#f4f3ef;--acid:#eaff00;--line:#c9c8c2;--muted:#666;--pad:clamp(20px,4vw,64px)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif}a{color:inherit}.nav{height:82px;padding:0 var(--pad);display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);position:sticky;top:0;background:rgba(244,243,239,.94);backdrop-filter:blur(12px);z-index:20}.brand{font-size:1rem;font-weight:900;letter-spacing:-.03em;text-decoration:none}.nav nav{display:flex;gap:24px}.nav nav a{font-size:.78rem;text-transform:uppercase;text-decoration:none;letter-spacing:.08em}.hero{min-height:calc(100vh - 82px);display:grid;grid-template-columns:minmax(0,1.02fr) minmax(320px,.98fr);position:relative}.hero-copy{padding:clamp(50px,8vw,120px) var(--pad);display:flex;flex-direction:column;justify-content:center}.eyebrow{font-size:.72rem;letter-spacing:.16em;font-weight:700;margin:0 0 28px}.hero h1{font-size:clamp(3.2rem,7.5vw,8.5rem);line-height:.86;letter-spacing:-.075em;margin:0;max-width:900px;font-weight:800}.hero h1 em{display:block;font-family:Georgia,serif;font-weight:400}.intro{font-size:clamp(1rem,1.35vw,1.35rem);line-height:1.45;max-width:590px;margin:38px 0 30px}.text-link{font-size:.8rem;text-transform:uppercase;letter-spacing:.12em;font-weight:700;text-underline-offset:6px}.hero-image{margin:0;min-height:580px;overflow:hidden;background:#ddd}.hero-image img{width:100%;height:100%;object-fit:cover;transform:scale(1.015)}.hero-stamp{position:absolute;right:calc(50% - 42px);bottom:44px;background:var(--acid);width:84px;height:84px;border-radius:50%;display:grid;place-content:center;text-align:center;font-weight:900;font-size:.72rem;line-height:1.15;transform:rotate(-8deg)}.credentials{padding:34px var(--pad);border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;gap:40px;align-items:center}.credentials p{font-size:.66rem;letter-spacing:.14em;white-space:nowrap}.credentials div{display:flex;justify-content:space-between;width:100%;font-size:clamp(1rem,2.2vw,2rem);font-weight:900;letter-spacing:-.04em}.work-section{padding:110px var(--pad)}.section-head{display:flex;justify-content:space-between;align-items:end;margin-bottom:48px}.section-head h2,.statement h2,.about h2,.contact h2{font-size:clamp(2.4rem,5vw,6.2rem);line-height:.93;letter-spacing:-.065em;margin:0}.filters{display:flex;gap:4px;flex-wrap:wrap;justify-content:flex-end}.filters button{border:1px solid var(--ink);background:transparent;padding:10px 14px;border-radius:50px;text-transform:uppercase;font-size:.7rem;letter-spacing:.08em;cursor:pointer}.filters button.active,.filters button:hover{background:var(--ink);color:white}.work-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(16px,2vw,28px)}.card{grid-column:span 4;margin:0 0 24px;cursor:zoom-in}.card:nth-child(7n+1),.card:nth-child(7n+5){grid-column:span 7}.card:nth-child(7n+2),.card:nth-child(7n+6){grid-column:span 5}.card figure{margin:0;aspect-ratio:1.294;overflow:hidden;background:#e7e7e2}.card img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .45s ease}.card:hover img{transform:scale(1.025)}.meta{display:flex;justify-content:space-between;gap:16px;padding-top:12px;border-top:1px solid var(--ink);margin-top:10px;font-size:.72rem;text-transform:uppercase;letter-spacing:.06em}.meta span:last-child{color:var(--muted)}.statement{background:var(--ink);color:white;padding:120px var(--pad)}.statement>p{font-family:Georgia,serif;font-style:italic;font-size:1.35rem}.statement h2{max-width:960px;margin-bottom:70px}.capabilities{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #555}.capabilities span{padding:18px 0;border-bottom:1px solid #555;font-size:.88rem;text-transform:uppercase;letter-spacing:.08em}.capabilities span:nth-child(3n+2){padding-left:22px}.capabilities span:nth-child(3n){padding-left:22px}.about{padding:120px var(--pad);display:grid;grid-template-columns:1fr 1fr;gap:10vw;border-bottom:1px solid var(--line)}.about h2{font-size:clamp(2.5rem,4.2vw,5.2rem)}.about-copy{padding-top:38px}.about-copy p{font-size:clamp(1.05rem,1.5vw,1.5rem);line-height:1.5;margin:0 0 24px}.about-copy .small{font-size:1rem;color:var(--muted)}.contact{padding:130px var(--pad);background:var(--acid)}.contact h2{font-size:clamp(3.5rem,8vw,9rem);margin-bottom:60px}.contact>a{display:flex;justify-content:space-between;border-top:2px solid;border-bottom:2px solid;padding:24px 0;text-decoration:none;font-size:clamp(1rem,2.5vw,2.5rem);font-weight:900;letter-spacing:-.03em}.contact>p:last-child{margin-top:24px;font-size:.82rem;text-transform:uppercase;letter-spacing:.1em}footer{padding:28px var(--pad);display:flex;justify-content:space-between;font-size:.7rem;letter-spacing:.1em}dialog{border:0;padding:54px 24px 24px;background:#111;color:white;max-width:min(94vw,1200px);max-height:94vh}dialog::backdrop{background:rgba(0,0,0,.88)}dialog img{max-width:100%;max-height:76vh;display:block}.close{position:absolute;right:18px;top:16px;background:transparent;color:white;border:0;text-transform:uppercase;letter-spacing:.08em;cursor:pointer}dialog p{margin:14px 0 0;font-size:.75rem;text-transform:uppercase;letter-spacing:.08em}
@media(max-width:800px){.nav{height:68px}.nav nav a:nth-child(2){display:none}.hero{grid-template-columns:1fr;min-height:auto}.hero-copy{min-height:68vh}.hero-image{min-height:65vh}.hero-stamp{right:22px;bottom:calc(65vh - 42px)}.credentials{align-items:flex-start;flex-direction:column;gap:14px}.credentials div{display:grid;grid-template-columns:1fr 1fr;gap:14px 50px}.section-head{align-items:flex-start;flex-direction:column;gap:30px}.filters{justify-content:flex-start}.card,.card:nth-child(n){grid-column:span 12}.work-section{padding-top:80px}.capabilities{grid-template-columns:1fr}.capabilities span:nth-child(n){padding-left:0}.about{grid-template-columns:1fr;gap:35px}.contact>a{overflow-wrap:anywhere}.hero h1{font-size:clamp(3.3rem,16vw,5.5rem)}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.card img{transition:none}}
.credentials .brand-logos{display:grid;grid-template-columns:repeat(4,minmax(100px,1fr));align-items:center;gap:clamp(28px,5vw,80px);width:100%;font-size:initial;font-weight:initial;letter-spacing:initial}.brand-logos img{display:block;width:100%;height:clamp(28px,3.2vw,46px);object-fit:contain;filter:grayscale(1);opacity:.9}.brand-logos img[alt="Madewell"]{height:clamp(34px,4vw,58px)}.brand-logos img[alt="Awake NY"]{height:clamp(32px,3.8vw,54px)}.brand-logos img[alt="J.Crew"]{height:clamp(24px,2.7vw,39px)}
@media(max-width:800px){.credentials .brand-logos{grid-template-columns:1fr 1fr;gap:26px 44px}.brand-logos img{height:34px}.brand-logos img[alt="Madewell"],.brand-logos img[alt="Awake NY"]{height:39px}}
.contact{background:var(--ink);color:#fff}
.ai-practice{padding:120px var(--pad);background:var(--acid);color:var(--ink);border-bottom:1px solid var(--ink)}.ai-practice h2{font-size:clamp(2.4rem,5vw,6.2rem);line-height:.93;letter-spacing:-.065em;margin:0;max-width:820px}.ai-intro{display:grid;grid-template-columns:1.15fr .85fr;gap:8vw;align-items:end;margin-bottom:82px}.ai-summary{padding-bottom:5px}.ai-summary p{font-size:clamp(1.05rem,1.45vw,1.35rem);line-height:1.5;margin:0 0 20px}.ai-projects{display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--ink);border-bottom:2px solid var(--ink)}.ai-card{padding:28px clamp(18px,2.5vw,38px) 34px;border-right:1px solid var(--ink)}.ai-card:first-child{padding-left:0}.ai-card:last-child{border-right:0;padding-right:0}.ai-number{font-size:.72rem;letter-spacing:.12em;margin:0 0 55px}.ai-card h3{font-size:clamp(1.5rem,2.25vw,2.6rem);line-height:.98;letter-spacing:-.045em;margin:0 0 28px}.ai-card>p:not(.ai-number){font-size:1rem;line-height:1.5;min-height:145px}.ai-card ul{list-style:none;padding:18px 0 0;margin:0;border-top:1px solid var(--ink)}.ai-card li{padding:8px 0;border-bottom:1px solid rgba(17,17,17,.32);font-size:.72rem;text-transform:uppercase;letter-spacing:.08em}.ai-services{display:grid;grid-template-columns:220px 1fr;gap:30px;padding-top:34px}.ai-services>p{font-size:.7rem;letter-spacing:.14em;margin:0}.ai-services>div{display:grid;grid-template-columns:1fr 1fr;gap:12px 40px}.ai-services span{font-family:Georgia,serif;font-style:italic;font-size:clamp(1.15rem,1.9vw,1.8rem)}
.ai-feature{margin-top:110px;padding-top:36px;border-top:2px solid var(--ink)}.ai-feature-head{display:grid;grid-template-columns:1.1fr .9fr;gap:8vw;margin-bottom:42px}.ai-feature h3{font-size:clamp(2.7rem,5.8vw,7rem);line-height:.88;letter-spacing:-.07em;margin:0}.ai-feature-copy p{font-size:clamp(1rem,1.25vw,1.2rem);line-height:1.5;margin:0 0 18px}.ai-feature-hero{margin:0;border:1px solid var(--ink);background:#fff}.ai-feature-hero img{display:block;width:100%;height:auto}.ai-feature-meta{display:grid;grid-template-columns:repeat(3,1fr);border-bottom:2px solid var(--ink)}.ai-feature-meta>div{padding:24px 24px 26px 0;border-right:1px solid var(--ink)}.ai-feature-meta>div+div{padding-left:24px}.ai-feature-meta>div:last-child{border-right:0}.ai-feature-meta span,.ai-feature-gallery figcaption{font-size:.68rem;text-transform:uppercase;letter-spacing:.12em;font-weight:700}.ai-feature-meta p{font-size:.9rem;line-height:1.45;margin:12px 0 0}.ai-feature-gallery{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:34px}.ai-feature-gallery figure{margin:0}.ai-feature-gallery .wide{grid-column:1/-1}.ai-feature-gallery img{display:block;width:100%;height:auto;background:#fff;border:1px solid var(--ink)}.ai-feature-gallery figcaption{padding-top:9px}
@media(max-width:800px){.nav nav{gap:14px}.nav nav a:nth-child(3){display:none}.ai-practice{padding-top:80px}.ai-intro,.ai-feature-head{grid-template-columns:1fr;gap:34px}.ai-intro{margin-bottom:55px}.ai-projects,.ai-feature-meta{grid-template-columns:1fr}.ai-card,.ai-card:first-child,.ai-card:last-child{padding:26px 0 32px;border-right:0;border-bottom:1px solid var(--ink)}.ai-card:last-child{border-bottom:0}.ai-number{margin-bottom:30px}.ai-card>p:not(.ai-number){min-height:0}.ai-services{grid-template-columns:1fr}.ai-services>div{grid-template-columns:1fr}.ai-feature{margin-top:80px}.ai-feature-meta>div,.ai-feature-meta>div+div{padding:20px 0;border-right:0;border-bottom:1px solid var(--ink)}.ai-feature-meta>div:last-child{border-bottom:0}.ai-feature-gallery{grid-template-columns:1fr}.ai-feature-gallery .wide{grid-column:auto}}
@media(max-width:800px){.nav nav a:nth-child(2){display:inline}}

/* SEO service pages */
.seo-paths{margin-top:80px;border-top:1px solid #555}.seo-paths a{display:grid;grid-template-columns:70px 1fr 1fr;gap:20px;padding:24px 0;border-bottom:1px solid #555;text-decoration:none;align-items:center}.seo-paths span{font-size:.7rem;letter-spacing:.1em;color:#aaa}.seo-paths strong{font-size:clamp(1.1rem,2vw,1.8rem)}.seo-paths em{font-family:Georgia,serif;font-weight:400;color:#ddd}.service-hero{padding:clamp(90px,12vw,170px) var(--pad) 100px;border-bottom:1px solid var(--line)}.service-hero h1{font-size:clamp(3.4rem,8vw,9rem);line-height:.86;letter-spacing:-.075em;margin:0;max-width:1200px}.service-lede{font-size:clamp(1.15rem,1.8vw,1.8rem);line-height:1.45;max-width:850px;margin:48px 0 0}.service-grid{padding:110px var(--pad);display:grid;grid-template-columns:1fr 1fr;gap:9vw}.service-grid h2,.service-dark h2,.workflow h2,.case-feature h2{font-size:clamp(2.4rem,5vw,6rem);line-height:.93;letter-spacing:-.06em;margin:0 0 34px}.service-grid article>p:not(.eyebrow),.service-dark>p:not(.eyebrow),.workflow>p:not(.eyebrow),.case-feature p{font-size:clamp(1rem,1.35vw,1.3rem);line-height:1.55}.service-list{border-top:2px solid var(--ink)}.service-list span{display:block;padding:18px 0;border-bottom:1px solid var(--line);font-size:clamp(1rem,1.4vw,1.35rem)}.service-dark{padding:120px var(--pad);background:var(--ink);color:white}.service-dark p{max-width:780px;margin-bottom:35px}.workflow{padding:120px var(--pad);background:var(--acid)}.workflow>p{max-width:800px}.workflow-steps{display:grid;grid-template-columns:repeat(5,1fr);margin-top:70px;border-top:2px solid var(--ink)}.workflow-steps article{padding:24px 20px 30px 0;border-right:1px solid var(--ink)}.workflow-steps article+article{padding-left:20px}.workflow-steps article:last-child{border-right:0}.workflow-steps b{font-size:.7rem;letter-spacing:.1em}.workflow-steps h3{font-size:1.6rem;margin:40px 0 15px}.workflow-steps p{font-size:.9rem;line-height:1.5}.case-feature{padding:110px var(--pad);display:grid;grid-template-columns:.85fr 1.15fr;gap:7vw;align-items:center}.case-feature figure{margin:0}.case-feature img{display:block;width:100%;height:auto}.case-feature p{max-width:620px}
@media(max-width:800px){.seo-paths a{grid-template-columns:40px 1fr}.seo-paths em{grid-column:2}.service-grid,.case-feature{grid-template-columns:1fr;gap:45px}.workflow-steps{grid-template-columns:1fr}.workflow-steps article,.workflow-steps article+article{padding:22px 0;border-right:0;border-bottom:1px solid var(--ink)}.nav nav a:nth-child(2),.nav nav a:nth-child(3){display:none}.service-hero{padding-top:80px}.service-hero h1{font-size:clamp(3rem,15vw,5.2rem)}}